in.culcate Kids
Full brand identity and kid-friendly streaming app UI for in.culcate's children's sub-brand — warm, playful, timeless.
Challenge
Create an identity and app interface for in.culcate's new children's sub-brand that feels warm, playful and timeless while staying true to the parent brand's DNA.
What we did
We defined the complete in.culcate Kids brand from the ground up, then designed a child-friendly streaming interface that carries the parent identity through every screen.
Result
The design system was adopted as the core of the app without external rework and now forms the product foundation heading into launch.
Showcase
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